go~mus + api | Integration
Use go~mus + api to integrate go~mus with existing systems.
For many tasks aside from daily educational work, specialized and proven tools exist. Be it CRM, CMS, newsletter tools or tools for feedback management. go~mus + api enables you to continue using these systems while not having to enter data twice or worry about synchronicity of data.
go~mus + api further enables you to integrate regional and national partners. Whether it’s resellers or affiliate partners, the integration of partners allows you to increase your reach and your visitor numbers.
Possible connections
go~mus + api allows you to connect regional and international resellers to your system. Whether as resellers or affiliate partners, resellers allow you to increase your reach, increase impulse buying and allow you to address markets and languages you might not be able to on your own.
Always keep in mind that resellers charge fees for their services and that sales via your own online shop are always more profitable.
Content management systems provide contents to websites and visitor control/guidance systems. Connecting a CMS to go~mus via the go~mus + api reduces redundant data maintenance and ensures consistent data being displayed.
go~mus + api provides an interface to connect the event calendar of your website to go~mus. This ensures that customers always get up to date information on what events take place and whether there are still seats available. It can also be used to link directly into the online shop to provide a means for booking/registering for the event.
Online catalogues from museum service agencies and other cross institutional providers can be connected using the gomus + api.
Customer data originating from the many sources an institution has, should ideally be managed in one central system, a CRM. go~mus provides an interface that allows you to connect your CRM. This allows you to properly keep track of customer data, orders, order values, customer lifetime values and other important metrics.
It should also be the foundation of your public procedure directory in regards to questions of GDPR and how long you keep which record.
go~mus + shop | Online shop
E-Commerce is no longer just a thing for large museums, museum associations and blockbuster exhibitions. It increases your museum’s reach and improves your accessibility and thus potentially increases your visitors.
Meanwhile it is the cheapest way to make sure your customers get what they are looking for.
It furthermore enables you to provide your offering to foreign language visitors with reasonable effort, since just as go~mus allows you to enter content in various languages, go~mus + shop allows you to display this content accordingly.
go~mus + shop enables your visitors to buy your tickets in the online shop.
Regular tickets (not time slot tickets) are usually valid for a specific day which the customer has to select.
The buying process is straight forward and consists of date selection and ticket selection. It can be displayed on consecutive pages or in a onepager layout.
With go~mus + shop you can also sell time slot tickets. Those allow your customers to enter the museum in the specified time slot.
The buying process for time slot tickets is slightly more complicated than for regular tickets, but this allows you to control the visitor flow as well demand through simple measures, such as:
- Reduced prices for less frequented time slots
- Increased prices for high demand time slots
- Limited access to certain visitor groups during specified hours (e.g. schools, elderly)
- Differentiate ticket quota per time slot to account for differences in time of stay
go~mus + shop also allows you to sell events, public tours and generally all offerings for individual visitors online.
This includes all offerings for which you create events with a specific duration and attendance limit and for which several visitors can book a number of seats. Popular examples are public tours, lectures and concerts.
The online shop provides a selection of events on the starting page as well as calendar widget to search events by date.
Looking at the details of an event the visitor will see a picture with caption, title, subtitle and description.
The visitor can then select the date and time of the event and the number of seats per category and add them to the shopping cart.
Most museums have a dedicated offering for groups and offer a variety of tours. With go~mus + shop you can offer these online directly to your visitors.
Much different to events, when offering touts online, there aren’t predefined events for which visitors can sign up but rather a scheme consisting of products, availabilities of rooms, staff and resources that define what offering is available at what time.
You control the availability of tours online through a variety of measures, including, opening hours, starting times, a pre sale time per product category and many more.
go~mus + pos | Cash register integration
The Point of Sale is and will remain the most important contact point for your visitors. To them, aside from friendly staff and reasonable prices, there is only one thing that counts: Speed. Reliability, the second most important factor, is not really noticed by customers, but of course essential for the museum.
go~mus is able to connect existing POS-Systems from the most common suppliers, thereby keeping investment low and adaption easy.
We work with Korona.pos from Combase.
Korona Cash registers from Combase AG and the go~mus visitor management software are seamlessly integrated. Every product in go~mus (tickets, events, group offerings, etc.) is connected to an article in Korona.retail. This ensures that all sales channels rely on the same article master data.
Every receipt for every order from every integrated sales channel is stored in the retail management system Korona.retail. Given the aforementioned article synchronisation this allows for very detailed reports in Korona.
Ticket quotas are managed in go~mus for all integrated sales channels (visitor service, online shop, POS, reseller). Tickets bought at the till via the “Fast Buttons” are always for the current time slot, be it the day or any given shorter timeframe. The presale feature also allows you to sell time slot tickets for future time slots at the cash register.