go~mus + Newsletter

go~mus + Newsletter


Integration of your newsletter system.
Turn your visitors into newsletter recipients.

With the go~mus + newsletter add-on you can integrate external newsletter systems to your museum and optimize and automate your workflow. We have created an extensive and legally compliant integration of the widely used newsletter service Brevo (formerly SendinBlue or Newsletter2Go). The integration of other services is possible, but must be checked in each individual case.

Many processes are automated and the effort for newsletter management is minimized.

Functions

In order to turn as many visitors as possible into newsletter recipients, the goal must be to make it as easy as possible for visitors to register for newsletters. For this purpose, go~mus offers registration in the online shop for all recipient groups transferred from the newsletter system.

If visitors select one or more recipient groups, the newsletter system sends the double opt-in e-mail to the visitors in the next step. If they confirm the double opt-in, they are registered newsletter recipients to whom newsletters can be sent regularly via the newsletter system.

Analogous to the registration in the online shop, go~mus also offers registration for all recipient groups transferred from the newsletter system when creating new customer records in the backend. Your team can ask the visitors on the phone if there is interest in receiving one or more newsletters. Also here, the newsletter system sends the double opt-in email to the visitors in the next step.

In the customer management go~mus shows which customers have registered to receive newsletters.


Pflege öffentlicher Daten der go~mus Besuchermanagementsoftware

Special Module - Languages

Languages


The extension for additional languages for your booking system.
Suitable for international museums.
Adapt your system to location and language.

To enable international visitors to book your tickets and offers, it makes sense to adapt online descriptions to further languages. In addition, e-mails and PDF documents can be adapted to the languages of your visitors.

Museums in border regions or those with many international visitors prefer to display and manage their content in multiple languages. For this purpose, you can use the go~mus module “Languages”. It activates further languages in addition to the standard languages German and English.

For possibilities, to which language your system can be individually adapted, please ask us: Contact.

go~mus enables the maintenance of public data in several languages. These are displayed in the online shop, among other places. This way you increase conversions and customer satisfaction and reduce visitor service requests.

Pflege öffentlicher Daten der go~mus Besuchermanagementsoftware

With go~mus you can create your entire communication in multiple languages. This ensures that all visitors are addressed in the ideal language. This reduces the number of queries and increases customer satisfaction.

In addition to the specific descriptions of offers and tickets, standard elements in the online shop and on PDF templates must be defined as multilingual. This ensures that you can address your international visitors in the best possible way. Furthermore you will provide a high degree of flexibility when dealing with German-speaking visitors.


Übersicht der Rechnungen in go~mus

Special Module - Billing

Billing

Management of the invoices issued.

One of the special modules of go~mus that can be added is the Billing module.

This allows you to create, evaluate and export invoices. It further represents the basis for a connection to a financial accounting software.

Functions

go~mus can create invoices for each order.

Depending on the configuration of the payment methods go~mus creates invoices for orders immediately or only on request. For an online shop order, an invoice is always created immediately after successful payment and sent to the customer.

The invoice number range can be defined individually.

Various billing accounts can be created. These can be assigned to museums, exhibitions and offers. Thus, an appropriate account assignment of the bookings in individual museums, exhibitions or of specific offers are possible.

Invoices can be exported. In addition to the possibility of outputting individual invoices as .pdf or .xls files, invoices of a freely selectable period can also be exported.

The columns to be displayed in the export and their order can be selected individually.

It is possible to select data groupings on the basis of various attributes and to filter the period of creation of the orders.

It can be selected that the export should be sent by e-mail. In this way, work can continue even while an extensive report is being created.

Invoice items can be exported. Unlike the order export, not the invoices and the respective order totals are exported, but order items together with individual information such as the respective tax rate.

The columns to be displayed in the export and their order can be selected individually.

It is possible to select a grouping of the data on the basis of various attributes and to filter the period of creation of the orders.

It can be selected that the export should be sent by e-mail. In this way, work can continue even while an extensive report is being created.


Screenshot vom Versand des Buchungsangebots

Booking Offers Function

Booking Offers

Additional process for written confirmation of a booking by the customer.

One of the functions of go~mus is the Booking Offers function.

In visitor services, it is sometimes necessary to provide customers with detailed written information about bookable offers. Thus, they can approve the associated content and costs before placing a binding order. This process is made possible by the Booking Offers module.

It contains templates for booking offers and for respective booking processes. Furthermore, it enables the entry of the customer confirmation and sending of the booking confirmation.

Funktionen

If an offer has been configured in such a way that an “additional confirmation by customer” is required when booking this offer, the option to send the offer directly is available in the booking process.

If this option is selected, customers receive a booking offer by e-mail. This can then be presented to decision-makers at the customer’s premises for signature and approval.

Bookings that require “additional confirmation by customer” are highlighted accordingly.

When entering a customer confirmation, detailed information can be documented.

Orders that contain bookings that require “additional confirmation by customer”, contain warning messages when trying to confirm them.


Screenshot der Termindetailseite mit Zoom-Link, Meeting-ID und Passcode

Special Module - Live Tours

Live Tours

Provide group and individual visitor offers as live tours.

The Live Tours module allows you to provide group and individual visitor offers remotely, i.e. as a video conference. This way you can reach visitors even if you are closed. No matter if because of Covid-19, exhibition reconstruction or renovation.

Furthermore, you can reach visitors for whom a visit is otherwise not possible. This could be because of geographical distance, mental or physical limitations or simply incompatible opening hours.

It is up to you whether your guides use a gimbal from the museum or a 360° digital exhibition tool from their couch at home.

Functions

Live Tours are mainly used for single-visitor offers. It’s like a public tour where museums create dates in advance and many visitors can sign up for them.

Group offers can also be created as Live Tours.

In this case, a group is exclusively guided live. The participants can all sit in front of one end device or each visitor sits in front of its’ own.

Like all normal group and individual visitor offers, Live Tours can also be sold in the online shop and via the backend (by e-mail, telephone).

Regarding relatively low revenues per participant, online sales in particular cover costs.

Our Zoom interface transfers all appointment details that were created in go~mus to Zoom and creates automatically a meeting.


Screenshot des Programmplaners zur Bearbeitung einer Buchungsanfrage

Special Module - Inquiries

Inquiries

Enable non-binding booking inquiries, general inquiries and accreditation inquiries online and in the backend and transfer them assisted into binding orders.

The special module Inquiries enables you to receive non-binding inquiries for bookings, accreditations and general inquiries from your visitors online (using forms) and in the backend. This allows you to convert them into binding orders easily and comprehensibly using the program planner and group splitting.

Functions

Many companies offer customers and interested parties contact forms to enable them to make inquiries at any time without having to publish a specific e-mail address. For this purpose there are many dedicated services like Wufoo and others.

The forms module of go~mus allows you to create forms independently and individually via drag and drop. These are output as iFrames and can thus be quickly and easily integrated into your website.

Inquiries created via such forms are mapped in go~mus in the Inquiries module and can be processed there.

In addition to general inquiries and booking inquiries, go~mus also enables accreditation inquiries. This allows customers to request accreditation for specific customer categories.

The intention is to price offers per remuneration table based on offer categories and customer categories. In order for teachers, for example, to be able to buy these offers online at the right price, they must belong to the right customer category. Since the access to certain prices results from the connection to a certain customer category, customers cannot determine this connection themselves.

The accreditation form can therefore enable customers to request accreditation to a specific customer category at any time without having to contact them by phone.

The go~mus + shop allows you to sell tickets, single visitor and group offers.

In some cases, however, it is not desirable to enable customers to book certain or all offers independently. This can be the case, for example, if an offer can only be carried out by a few people, such as a curator’s tour or a special workshop.

For large groups, the online shop is still not always ideal, as it is designed to book one group at a time, not to plan specific complex programs.

However, in order not to have to process all those requests manually or to receive corresponding requests by mail and then have to transfer them to the booking system in a time-consuming way, the forms module allows to create forms for booking requests.

Requests created via these forms are mapped as booking requests in go~mus and can be processed there with the help of group splitting and program planner. If the customer accepts the program proposal, the program items can be converted from a non-binding inquiry into one or more binding orders with little effort.


Screenshot der Eingabe der Kund:innendaten im go~mus Widget

Booking Widgets Function

Booking Widgets

Manage predefined control elements that can be embedded in web pages and allow visitors to register for group offerings, events, and courses.

One of the functions of go~mus is the Booking Widgets function.

Widgets can be integrated into websites as so-called iFrames and enable visitors to register for free offers (no payment, registration, login, customer profile, order history). Unlike the online shop, however, widgets do not require registration, login, customer profile or even payment.

go~mus offers widgets for group and individual offers. The prerequisite is that the corresponding modules are available (groups, events).

Widgets are offered on the level of museums, exhibitions and offers:

  • Offer widgets always allow registration for the specific offer only.
  • Exhibition widgets allow registration to all offers associated with the exhibition and enabled for booking via the widget.
  • Museum widgets allow logging in to all offers associated with the museum and enabled for booking through the widget.

Functions

Single-visitor widgets allow visitors to register for specific single-visitor offers on the museum’s website or another suitable website.

The use of these widgets is particularly useful for registering for free services such as public tours.


Special Module - Employee ID Cards

Employee ID Cards


The special module Employee ID Cards for your museum.
Minimum administrative effort for maximum security.
Personalized assignment of access authorizations.

Modern employee ID cards have numerous functions that reduce administrative tasks in everyday museum work and ensure a high level of security.

In addition, ID cards for museum employees at points of contact with visitors, as visibly worn name tags, build trust and contribute to museum-internal identification.

In go~mus, authorization IDs, for example for employees, are managed and monitored digitally.

Functions

Examples of use:

  • Access control at entrance systems and to the rooms of the museum / cultural institution or individually secured areas.
  • Authorization for e.g. cash desk systems
  • Visible identification by picture, name and responsibility

Benefits:

  • Effort optimization for administrative and personnel management
  • Security through unique identification and assignment of rights
  • Employee identification with the museum/cultural institution
  • Connection to existing systems

Under access authorizations in go~mus, new authorization badges can be created, customized and managed. Access-relevant information about the employees such as the validity period of the access authorization for certain areas, is stored there individually.

An additional filter function allows you to sort individual criteria and display lists.

For each person created, go~mus generates print templates that can be printed out in common card printers. Each ID card has a printed code with which it can be uniquely identified when access is attempted.


Special Module - Memberships

Memberships


Manage memberships for your museum.
Grant members easy and barrier-free access to the museum.

The go~mus module Memberships is especially suitable for friends’ groups or sponsoring associations of cultural institutions and museums. In your go~mus instance, you define logical groupings of people and assign them to a membership category of your choice. The system creates a separate barcode or QR code for each membership. With this code, each member is registered separately and automatically, for example, at the entrance facilities.

Functions

go~mus allows you to create any number of member categories. For each category, the system outputs an alphanumeric string. Thus, you can print it as a machine-readable code (barcode or QR code) on membership cards.

All access control systems connected via go~mus + entry scan the codes of the membership cards and allow members to enter.


Special Module - Inventory Management

Inventory Management


The inventory module for your museum.
Management of inventory categories, items, needs and expenses.

The bookability of offers in the museum is linked to required inventory items, whose availabilities are automatically displayed in go~mus. Only if indispensable items exist for the respective offer, it is also bookable. Thus, go~mus automatically ensures that no mistakes are made in inventory procurement and that each offer is properly prepared. Thanks to the the Inventory Management module, all persons involved keep track of which item, when, is used for what.

The special module Inventory Management allows you to digitally manage any inventory categories and inventory items. Furthermore, you can assign inventory requirements to offers.

Functions

You have the possibility to create as many inventory categories as you want. Inventory requirements in the offer will then be specified in pieces per category. You can also enter an e-mail address of the person responsible for the offer category. Thus, this person will be automatically notified of all offer bookings with inventory requirements for this category.

Within the inventory categories you can create any inventory items in the system. In addition to the museum affiliation, you can also set inventory numbers and descriptions. The assignment of inventory IDs and the creation of an Excel list for possible printouts or downloads take place automatically in the background.

Within the offers managed in go~mus, you can define inventory requirements per inventory category. This way go~mus ensures that the offer can only be booked if a certain number of inventory items is available in the inventory category.

By booking offers with inventory requirements, entries in the inventory requisitions are automatically created. These allow inventory managers to keep track of inventory items to be issued, already issued, and items to be returned.


Special Module - Reseller

Reseller


The reseller module for your museum.
Scale visibility and ticket sales.
Connect resellers specifically targeted to museums.

go~mus allows you to connect resellers to your museum or cultural institution and scale your online sales potential.

There are proven connections to some well-known resellers. In the go~mus + api there is also a section with functions for connecting further resellers.

For connected resellers go~mus provides you with various functions to facilitate the control, evaluation and billing of resellers.

Functions

You can define percentages within existing ticket quotas that should be available for resellers. Alternatively, you can define a specific number of ticket quotas that should be available for resellers.

go~mus allows you to evaluate the sales of connected resellers in detail. A reseller report is available for this purpose. This evaluates sales per product as well as cancellations and conversion rates.

This allows you to monitor and analyze visitor behavior on the reseller portals. Thus you gain a better understanding of your customers and the performance of your sales channels.

For the settlement of reseller sales, go~mus provides you with functions for collective invoicing. This way, all orders of a month can be invoiced collectively. go~mus generates a collective invoice for you with just one click.


Dispositionskalender mit Detaileinblendung für eine Buchung

Special Module - Guide Management

Guide Management

Management and disposition of guides.

go~mus offers various modules for the management of resources needed for bookings. In addition to rooms, guides can also be managed in this way.

In each offer, a guide requirement must be defined (which can also be zero). If an offer is booked on short notice, go~mus checks if the required guides are available. If an offer is booked on a long-term basis, the booking is not dependent on guide availability.

Guides can enter their availability directly into the system via their own login, and the system takes their availability into account during guide scheduling.

Additional functions in the Guides context facilitate cooperation with large guide pools:

  • Guide request
  • Guide synchronization
  • Guide login
  • Limiting factors
  • Categorization (languages, offers, age groups, skills)
  • Availabilities
  • Email notifications
  • Calendar subscriptions

Functions

Guides have their own password-protected login to the system. There they can access content relevant to them with reduced functions and enter data.

Profile

Here guides can enter contact and bank data.

Booking list

Here guides can view, filter and export all bookings concerning them.

Calendar

Here guides can view all their bookings in the calendar. Furthermore, the calendar subscription is available here.

Availabilities

Here guides can enter when they are available and available for requests.

Analogous to the limiting factors of museums, rooms and offers, go~mus also considers limiting factors of guides. This makes it easier for you to avoid the impression of bogus self-employment when working with freelance guides. In the cooperation with mini- and midi-jobbers, it enables you to ensure that the corresponding hourly quotas are adhered to.

The following limiting factors can be set individually for each guide:

  • Max. Hours per day
  • Max. Hours per week
  • Max. Hours per month
  • Max. Bookings per day
  • Max. Bookings per week
  • Max. Bookings per month

Guides can be categorized. This allows easier management of guides.

Guides can enter availabilities via the guide login.

In the disposition go~mus only offers guides that are available for the entire duration of the booking including buffer times, so that only available guides can be requested.

Availabilities can be entered every quarter of an hour via rules, a generator, click&drag, on a daily or weekly basis.

Guides are notified by go~mus via email about bookings, booking requests and cancellations.

For this purpose, go~mus uses templates that you can configure individually. Various placeholders are available, which can be used to retrieve and transmit dynamic content from the system.

Among other things, a link to accept or reject a booking request can be placed directly in the e-mail.

Guides can download a calendar subscription of their own appointments in the guide login. This way, the guides can see their own appointments including the corresponding updates in their own calendar and do not forget any appointments.

You can already set the guide fee in the offer, so that the fee can be agreed without additional effort when booking the offer and scheduling the guide.

The Fee Accounting module then supports you in checking the guides’ fee statements.

In addition to pure fees, it also contains surcharges (foreign language surcharges, Sunday surcharges) and cancellation fees.

The guide request is a pool release of a booking to all or some selected guides. Such a release makes it possible to quickly and efficiently query the interest of guides in assigning for certain bookings. The interaction can take place with many guides and thus enables to quickly schedule all bookings.

The Guide Request is a sub-function of the Guide Management module. The regular scheduling process provides to select and request a guide directly.

In addition, it is especially useful for your museum guides to keep the schedule simple and up-to-date.

Guide selection

The guide request process shows you all available and unavailable guides and allows you to select which guides should be requested for the booking.

You can also enter a comment that will be sent to the requested guides.

Feedback from the guides

Guides receive the request by email and can provide feedback directly by clicking on links in the email.

The feedback from the guides is displayed in the go~mus backend. From positive feedback, a confirmation can then be sent and go~mus sends automatic rejections to the other guides if desired.


Screenshot der Festlegung der Guidebelegung einer Buchung in go~mus

Special Module - Occupancy

Occupancy

Management of partial- and over-occupancy for rooms and guides.

One of the special modules that can be added to go~mus is the Occupancy module.

This module makes it possible to schedule more guides for one booking than planned, to divide bookings among guides, or to divide bookings among several rooms.

Funktionen

A guide requirement must be defined for each offer (which can also be 0). This determines how many guides must be scheduled so that the booking can be made and, if necessary, how many guides must be available so that the offer can be booked.

Sometimes a cultural institution has special groups that need special care. For example, it can make sense to increase the number of guides for VIP groups. The Occupancy module is used for such specific “over-assignments”. This allows you to define partial and over-occupancy of guides.

Over-assignment means that more guides are scheduled for a booking than required by the guide demand of the booked offer.

Partial assignment means that guides are only scheduled for specific time slots of the duration of the booking:

  • One guide does the first half hour, another does the second half hour.
  • One guide takes care of the group for the first half hour, no guide for the rest of the booking.

Für jedes Angebot muss ein Raumbedarf definiert werden (welcher auch 0 sein kann). Dieser bestimmt, wieviele Räume verfügbar sein müssen, damit das Angebot gebucht werden kann.

Das Modul Belegung ermöglicht Teilbelegungen von Räumen.

Teilbelegung bedeutet, dass Räume nur für zeitliche Anteile der Dauer der Buchung belegt werden, sprich:

  • Buchung belegt Raum 1 für erste halbe Stunde der Buchung, Buchung belegt Raum 2 für zweite halbe Stunde der Buchung.
  • Raum 1 wird nur für erste halbe Stunde der Buchung belegt, kein Raum für zweite halbe Stunde.

For each offer, a room requirement must be defined (which can also be 0). This determines how many rooms must be available so that the offer can be booked.

The module Occupancy enables partial occupancy of rooms.

Partial occupancy means that rooms are only occupied for specific time slots of the duration of the booking, i.e.:

  • Booking occupies room 1 for the first half hour of the booking, booking occupies room 2 for the second half hour of the booking.
  • Room 1 is only occupied for the first half hour of the booking, no room is occupied for the second half hour.


Screenshot der Liste der Räume in go~mus

Special Module - Rooms

Rooms

Management and disposition of rooms.

go~mus offers various modules for the management of resources needed for bookings. Besides guides, rooms can also be managed this way.

In each offer, a room requirement must be defined (which can also be zero). Additionally, rooms can be assigned to offers, which can be booked when the offer is booked. If an offer has room demand, it will be checked during booking if one of the assigned rooms is free. The offer can only be booked if the room requirement can be fulfilled.

Further functions facilitate the room administration:

  • Room Reservation
  • Limiting factors
  • Room nesting
  • Mandatory and optional room allocation
  • Exclusive and non-exclusive room allocation

Functions

Für jedes Angebot kann ein Raumbedarf (also die Anzahl benötigter Räume) definiert werden. Diese Festlegung bedingt, dass bei der Buchung des Angebots die eingegebene Anzahl an Räumen gebucht werden muss.

A room requirement (i.e. the number of rooms required) can be defined for each offer. This definition requires that the entered number of rooms must be booked when booking the offer.

Im Buchungsprozess können nur Räume ausgewählt werden, die verfügbar sind. Dazu kann die Verfügbarkeit analog der anderen Datenbereiche in go~mus im Viertelstundentakt über Regeln, einen Generator, Click&Drag, tage- oder wochenweise eingetragen werden.

In the booking process, only rooms that are available can be selected. For this purpose, the availability can be entered analogously to the other data areas in go~mus in quarter-hourly intervals via rules, a generator and Click&Drag. The entries can be made for days or weeks.

Analogous to museums, exhibitions, offers and guides, rooms also have so-called limiting factors that determine how much of what is possible within the rooms.

The following factors exist for rooms:

  • Max. simultaneous participants
  • Max. Bookings at the same start time
  • Max. simultaneous bookings
  • Max. Bookings per day

In addition to the general room requirements, it is possible to define which rooms can be occupied by the respective offer.

For this purpose, rooms can be assigned to the offer. Only rooms that are also located in the museum where the offer takes place can be assigned.

It can be defined whether a room is assigned optionally or obligatorily and whether it should be an exclusive room booking.

The combination of numerical room requirements and the assignment of a large number of optionally bookable rooms makes it possible to create classic elective structures, as is for example required when booking seminars.

Offers with room requirements can only be booked if the room requirement can be fulfilled.

If an offer has optional room assignments, the booking process offers the bookable rooms for selection.

If an offer has only mandatory room assignments, the assigned rooms are automatically booked and the “Rooms” step in the booking process is skipped.

Room reservations can be managed via calendars.

For this purpose, there is a calendar for each room, which shows in daily, weekly and monthly view which bookings occupy the room.

Furthermore, there is a daily calendar for all rooms, which clearly displays the occupancy of all rooms among each other in quarter-hourly intervals for a selected day.


Special Module - Floor Plan

Floor Plan


The floor plan module for your museum.
Individual seating plans for your floors & rooms.
Accurate seat bookings for your online-shop, POS & backend.

Seatings are essential components of the go~mus floor plan module, which enables seat-accurate bookings in the backend and online-shop as well as at the cash desks. Any number of seating variants can be defined and rooms and individual seats can be assigned.

Prices are assigned to the respective seating category and each booked attendee automatically receives a seating ticket with barcode, which can be validated in the admission system.

By linking the floor plan module to the special module Room Management, any event can be mapped in it, including a seat-specific booking function.

Functions

Seating is configured from properties such as the price category, rows, seats and types. The latter allow freely definable distinctions of seat types, such as “Love Seat” or “Accessible”. A corresponding layout interface for configuration is automatically generated by go~mus.

The entire seating plan can be created quickly and easily using an integrated generator. The design, the arrangement and the titling of the rows and seats are flexible.

Online-Shop

In combination with the add-on go~mus + shop, the special module Floor Plan allows you to sell your floor plan-based events through your online-shop.

Point of Sale

The special module Floor Plan enables the sale of events at the point of sale through the connection of the add-on go~mus + Point of sale. When using a customer display, the seating plan and seats can be displayed directly to the customer.

Backend

A seating plan design configurator can be used in the backend. With this, all room components, such as seats, seat and price categories, rows and more, can be freely designed quickly and easily.

Using SVG graphics

The go~mus floor plan module has been programmed to allow the creation of floor plans of any complexity. If the predefined configuration options are not sufficient, an SVG graphic of any floor plans’ shape can be uploaded to go~mus. The software automatically recognizes the parameters stored in the graphic script, so that the floor plan graphic can be freely further designed within go~mus.