Screenshot vom Versand des Buchungsangebots

Booking Offers Function

Booking Offers

Additional process for written confirmation of a booking by the customer.

One of the functions of go~mus is the Booking Offers function.

In visitor services, it is sometimes necessary to provide customers with detailed written information about bookable offers. Thus, they can approve the associated content and costs before placing a binding order. This process is made possible by the Booking Offers module.

It contains templates for booking offers and for respective booking processes. Furthermore, it enables the entry of the customer confirmation and sending of the booking confirmation.


If an offer has been configured in such a way that an “additional confirmation by customer” is required when booking this offer, the option to send the offer directly is available in the booking process.

If this option is selected, customers receive a booking offer by e-mail. This can then be presented to decision-makers at the customer’s premises for signature and approval.

Bookings that require “additional confirmation by customer” are highlighted accordingly.

When entering a customer confirmation, detailed information can be documented.

Orders that contain bookings that require “additional confirmation by customer”, contain warning messages when trying to confirm them.

Screenshot der Eingabe der Kund:innendaten im go~mus Widget

Booking Widgets Function

Booking Widgets

Manage predefined control elements that can be embedded in web pages and allow visitors to register for group offerings, events, and courses.

One of the functions of go~mus is the Booking Widgets function.

Widgets can be integrated into websites as so-called iFrames and enable visitors to register for free offers (no payment, registration, login, customer profile, order history). Unlike the online shop, however, widgets do not require registration, login, customer profile or even payment.

go~mus offers widgets for group and individual offers. The prerequisite is that the corresponding modules are available (groups, events).

Widgets are offered on the level of museums, exhibitions and offers:

  • Offer widgets always allow registration for the specific offer only.
  • Exhibition widgets allow registration to all offers associated with the exhibition and enabled for booking via the widget.
  • Museum widgets allow logging in to all offers associated with the museum and enabled for booking through the widget.


Single-visitor widgets allow visitors to register for specific single-visitor offers on the museum’s website or another suitable website.

The use of these widgets is particularly useful for registering for free services such as public tours.

Detailansicht einer E-Mail-Vorlage in go~mus

Templates Function

Templates Function

Administration of templates for E-Mails, PDF-attachments, Passbook/Wallet-Tickets and ical-files.

One of the main functions included in every go~mus Edition is the Templates function.

It allows you to manage the templates that are used in communication with users, guides and especially customers.

Templates for e-mails, PDF attachments, Passbook tickets and calendar files can be managed.

Individual templates can be created for each museum, exhibition and offer, and extensive attachments can be defined.

In this way, you can address every target group adequately and, if required, send all desired documents automatically upon successful booking.


go~mus uses E-Mail to communicate, whether you create new guides in the backend and send them credentials or if customers purchase tickets online and have them shipped after successful payment. Consequently the administration of e-mail templates is especially important.

For all situations that require sending an E-Mail to a customer, user or guide, go~mus provides individual global templates. They can be adapted to match the museums need in regards to content and tonality of the E-Mail. Unless more specific templates are created for individual museums, exhibitions or products, these global templates will be used for all contexts.

go~mus also allows you to create individual templates per museum, exhibition or product. This allows you to adapt tonality and contact of your communication to the relevant target group.

go~mus provides many predefined placeholders that allow you to reference data in the templates.

Since go~mus can be integrated with several E-Mail-Servers, it is also possible to select individual E-Mail-accounts per template. Furthermore the BCC and reply-to addresses can be defined per template.

Die Details einzelner Datensätze werden in Detailansichten verwaltet. Auch hier garantiert konsistente Gestaltung, dass BenutzerInnen sich jederzeit gut zurecht finden.

The most important information is displayed directly in the profile of the respective data set, which users can see at first glance.

The options available to a particular user according to roles and rights in relation to the data set are always displayed on the right.

Assignments of other data to this record are made in the lower part of the web page.

Monatskalender eines Museums in go~mus

Calendar Function

Calendar Function

Calendar views of bookings and external dates. Views for day, week, month and calendar subscriptions

Another function included in all go~mus editions is the calendar function. It displays bookings in calendar views for day, week and month.

Indicators for notification status of customers as well guides allow a quick and easy overview on first glance. On hover go~mus displays extensive details to every booking.

This allows you to get a quick overview as well as a detailed drill down.


This calendar displays bookings in a clear monthly view. The degree of details provided per booking is low, only booking number and time as well as color indicators for booking state and notification of guide and customer are displayed on first glance.

Mouse over displays detailed information about the selected booking.

The scheduling calendar displays booking in daily and weekly views.

In contrast to the monthly calendar it displays bookings at a specific time of day and not just chronologically listed. It also displays more details on first glance resulting in less overview but higher degree of detail.

go~mus provides calendar subscriptions for guides and users. They allow subscribing to bookings and displaying them in the native calendars from Outlook, Google, Apple etc. In contract to a simple calendar export, a subscription will be updated when the relevant booking in the system is changed.

Users can decide whether they want to subscribe to:

  • All boookings
  • All external dates
  • All bookings of a certain product category

That way the educational department can subscribe to all bookings of e.g. guided tours while the event department would subscribe to events only.

In addition to the global monthly calendar and the given filters, go~mus also provides individual calendars with daily, weekly and monthly view for every museum, exhibition, product and room.

Every one of these calendars allows you to subscribe to the dates displayed therein. That way it is possible to subscribe only to dates of bookings that use a certain room or relate to a certain exhibition.

Together with the means to control user roles and permissions and their ability to access one or several museums, this provides means to restrict calendar viewing privileges to the necessary minimum.

Buchungsstatistik für einen Monat mit Vergleichszeitraum

Reporting Function

Reporting Function

Visual and tabular evaluation of data of visitors, bookings, orders and ticket sales

An important function that is included in all go~mus editions is the reporting function. It provides exports and reports for data related to the basic modules (tickets, events, groups).


The visitor statistic provides visual and tabular evaluation of bookings focussing on the visitor and his/her indicators. Through preselects a reference time span as well as a comparison period can be selected quickly and easily. The visitor statistic then compares the two and provides information on relative changes.

The booking statistic provides visual and tabular evaluation of bookings with a focus on the bookings and their characteristics. Through preselects a reference time span as well as a comparison period can be selected quickly and easily. The booking statistic then compares the two and shows relative changes.

The ticket sales report provides visual and tabular analysis of tickets sold. It shows amount of tickets sold as well as revenue generated per ticket in the selected timeframe.

The export of the ticket sales report provides further details on time of entry, time of purchase, customer etc.

Orders Function

Orders Function

Management of orders of all customers from all sales channels

Orders are at the core of your customer relations. They touch on invoicing, rescheduling, cancellations and all customer communication. The corresponding orders function is therefore included in all editions of go~mus.

These features ensure that users stay on top of orders and related processes.


The list view of orders shows orders according to the filters the user sets.

The following filters are available:

  • Time frame
  • Date of order / date of visit
  • Validity
  • Status
  • Payment status
  • Payment mode
  • Origin (sales channel)
  • free / fee based

The list also allows you to search for orders by customer name and e-mail address.

The detail view of an order gives an overview of the most important details of the order and provides access to relevant options related to the given order.

Depending on the permissions of the user they will have access to the following features and links:

  • Cancel order
  • Change order item
  • Cancel oder item
  • View order history
  • Send, access, print documents

Together with the billing module the order detail view also provides invoicing.

The order detail view furthermore provides drill down access to related data sets, such as customers, ticket sales and bookings.

Powerful export generators provide means to export orders and order items. The export is provided as .xls-file.

Structure and order of columns in the export can be defined freely.

Grouping of items can also be configured.

The time frame that needs to be exported can also be defined.

Furthermore users can filter the data by several parameters.

Finally there is an option to send the export per mail after it has been created. Given the creation of exports can take some time (especially when a lot of columns are exported and the time frame is long) this allows users to continue their work and automatically get notified after completion of the export.

Reports on orders are essential. They provide key insights into the performance of the institution as a whole, of certain products and sales channels.

go~mus provides an easy to use revenue report that displays relevant KPI visually and numerically.

The report data can also be exported as .xls-file.

Customers Function

Customers Function

Management of customer categories, customers, institutions and addresses

Customer categories, customers, institutions and addresses are essential to the management of customer relations. They are managed by the features of the costumer function which is included in all editions of go~mus.


Customer categories allow segmentation of the customer base. Since this segmentation is done differently everywhere, customer categories can be freely defined in go~mus.

Offers can be priced in go~mus by means of a charge table, among other things. The charge table makes it possible to set prices per customer category and offer category. Accordingly, the definition of customer categories can also be the basis of the price structure.

Orders are initiated by customers. Customers are persons managed in go~mus. Only for orders of the sales channel checkout, usually no customer data is collected or existing customers are assigned.

Even if an order is placed for an institution (company, association, organization, etc.), a person (customer) is always responsible in go~mus. The connection of the customer to the institution can be set and is visible. It is also possible to display all associated customers and all orders of all customers belonging to the institution.

A customer belongs to a customer category and is assigned to an address.

Even if orders are triggered by a person (customer) in go~mus, institutions of all kinds can of course still be mapped.

A customer can have an address at the institution and order with this address. The order then belongs to the institution and is discounted accordingly if a discount is assigned to the institution.

In order to be able to quickly and reliably answer inquiries from customers regarding Art. 15 DSGVO (Right of access of the persons’ data subject), the go~mus “Disclosure Cases” feature helps.

Here, requests from customers can be entered and managed. go~mus provides reports on the collected data to answer the question.

Users Function

Users Function

Management of users, roles and permissions

The management of which user gets what kind of access to what data is done via users, roles and permissions. The corresponding Users function is therefore included in all editions of go~mus.

These features ensure that access to content and functionality is managed quickly and reliably.


Access to go~mus is only possible with password-protected login for previously registered users.

The users are managed in the backend. The assignment of rights, roles and museums determines who can access which content and functions and how.

It is possible to activate two-factor authentication.

Details of data sets are displayed in detail views. Again, consistent design ensures a satisfying user experience.

The most important information is presented in the profile of the data set, which is visible right away.

Users see the options available to them given their roles and permissions on the right hand side.

Relations to other data is configured in dedicated sections of the bottom part of every detail view.

In addition to assigning rights via roles, users can also be granted rights individually.

This enables simple configuration in teams with tiered rights concepts without having to create separate roles for team leaders.

In addition to the definition of rights via roles and individual rights, the access of users to individual museums can be restricted.

Institutions with multiple museums and museum services, provide employees to access only the content of the museum they work for. While employees of museum services or another cross-museum entity can access the content of all or many museums.

Base Data Function

Base Data Function

Management of base data in list and detail views

One of the functions included in every go~mus edition is the Base Data function. It allows you to create basic data of your institution, such as the address or the core data of your exhibitions and offers. These in turn are summarized in corresponding list views. Furthermore, each created data record can be opened and displayed in a detailed view.

In addition, the “global search” function ensures that users always find the desired content quickly.


All data in go~mus is organized in list views. Consistent design ensures that users always find what they are looking for.

Extensive filters in these list views guarantee that users will keep an overview of all the data.

Sorting and search functionality make sure that users will be able to navigate to the desired data in no time.

Details of data sets are displayed in detail views. Again, consistent design ensures a satisfying user experience.

The most important information is presented in the profile of the data set, which is visible right away.

Users see the options available to them given their roles and permissions on the right hand side.

Relations to other data is configured in dedicated sections of the bottom part of every detail view.

Global search queries all relevant data sets, meaning customers, orders, bookings, museums, products etc.

Placed in the header bar it is always available and allows you to navigate to the desired data from wherever you are.

For efficient and quick search it employs sophisticated search technology ensuring results are displayed already after little search input and also if there is a typo.

Constants are the framework of go~mus. The defined structures are available as categories, filter criteria and search features in go~mus.

Define structures matching your own in the following areas:

  • Age groups
  • Product categories
  • Salutations
  • Visitor categories
  • Disabilities
  • Holidays
  • Guide skills
  • Guide categories
  • Inventory categories
  • Customer categories
  • Countries
  • Tags
  • Languages
  • Titles
  • Target groups