go~mus + CRM
go~mus + Newsletter
Integration of your newsletter system.
Turn your visitors into newsletter recipients.
With the go~mus + newsletter add-on you can integrate external newsletter systems to your museum and optimize and automate your workflow. We have created an extensive and legally compliant integration of the widely used newsletter service Brevo (formerly SendinBlue or Newsletter2Go). The integration of other services is possible, but must be checked in each individual case.
Many processes are automated and the effort for newsletter management is minimized.
Functions
In order to turn as many visitors as possible into newsletter recipients, the goal must be to make it as easy as possible for visitors to register for newsletters. For this purpose, go~mus offers registration in the online shop for all recipient groups transferred from the newsletter system.
If visitors select one or more recipient groups, the newsletter system sends the double opt-in e-mail to the visitors in the next step. If they confirm the double opt-in, they are registered newsletter recipients to whom newsletters can be sent regularly via the newsletter system.
Analogous to the registration in the online shop, go~mus also offers registration for all recipient groups transferred from the newsletter system when creating new customer records in the backend. Your team can ask the visitors on the phone if there is interest in receiving one or more newsletters. Also here, the newsletter system sends the double opt-in email to the visitors in the next step.
In the customer management go~mus shows which customers have registered to receive newsletters.
go~mus + reseller | OTA integration
Reseller
The reseller module for your museum.
Scale visibility and ticket sales.
Connect resellers specifically targeted to museums.
go~mus allows you to connect resellers to your museum or cultural institution and scale your online sales potential.
There are proven connections to some well-known resellers. In the go~mus + api there is also a section with functions for connecting further resellers.
For connected resellers go~mus provides you with various functions to facilitate the control, evaluation and billing of resellers.
Functions
You can define percentages within existing ticket quotas that should be available for resellers. Alternatively, you can define a specific number of ticket quotas that should be available for resellers.
go~mus allows you to evaluate the sales of connected resellers in detail. A reseller report is available for this purpose. This evaluates sales per product as well as cancellations and conversion rates.
This allows you to monitor and analyze visitor behavior on the reseller portals. Thus you gain a better understanding of your customers and the performance of your sales channels.
For the settlement of reseller sales, go~mus provides you with functions for collective invoicing. This way, all orders of a month can be invoiced collectively. go~mus generates a collective invoice for you with just one click.
go~mus + forms | Request forms
Forms
Creation and management of forms for customer requests and contact tracing
The forms module offers a full fledged forms generator which allows users to create individual forms. go~mus provides these forms as iframe so that they can easily be integrated into the website. The forms can be used to provide customers with a channel for general inquiries, booking requests as well as entering their personal information in the context of contact tracing.
Features
Many institutions provide contact forms on their website to allow their customer to inquire about any given information directly via the website without having to publish an e-mail-address.
There are dedicated services for such contact forms, such as Wufoo and others.
The forms module allows you to create individual forms via drag&drop. These forms are provided by go~mus as iFrame and can easily be integrated into your website
Inquiries made with these forms create customer requests in go~mus that can be handled accordingly directly on go~mus.
go~mus +shop allows you to sell tickets, group tours and events online.
Sometimes it might not be desirable to allow customers to purchase certain products. This can be the case, when these products require certain scarce resources such as certain rooms or dedicated guides.
For larger groups using the online-shop might also not be ideal, as the shop is made to sell certain products for one group for a certain time, but not for finding available slots for several groups or complex programs consisting of several products.
To enable customers to inquire about such products and programs without having to transfer lengthy e-mails into go~mus manually we offer forms for booking inquiries.
Inquiries made via these forms are captured as booking requests in go~mus and can be handled using group splitting and the program planner. When customers accept the resulting proposed program, its elements can be transferred from the non-binding inquiry into one or several binding orders. More about this in Advanced Module – Requests.
In addition to general inquiries and booking requests go~mus also enables you to provide forms for accreditation to certain customer categories or institutions.
This is relevant because go~mus allows you to price products with a fee table based on customer category and product category. For a teacher to be able to buy a group tour online at the correct price, this customer needs to belong to the relevant customer category. Since belonging to a certain customer category can result in reduced prices, customers can obviously not simply select their customer category..
Accreditation forms hence allow customers to request accreditation to certain customer categories or institutions.
GDPR compliant handling of personal data of participants was already important before SARS-Cov2 and go~mus provided meaningful functionality in that regard. With Covid and the obligation to capture personal data of all visitors this importance has further increased.
go~mus separates customer data and participant data categorically.
The museum as responsible entity in the sense of GDPR may only keep personal data of data subjects as long as justifiable in their GDPR records of data processing activities. Customer data, at least in Germany, is further subject to GOBD (Principles for properly maintaining, keeping and storing books, records and documents in electronic form and for data access, as provided by the German tax authorities). The museum is hence compelled to keep that data for 10 years. Personal data of participants is not covered by these principles and can hence be deleted after a reasonable time.
Customers also aren’t always participants, even if they book just one ticket, therefore just capturing the customers data might not fulfill your obligations.
The forms module allows you to create forms for capturing participant data. These forms can have a context, e.g. an event or an exhibition, allowing you to deliberately trace participants of certain contexts. The forms are provided by go~mus as iFrame and QR-Code. The iFrame allows you integrate the form on any given page of your website. The QR-Code can be printed on posters or displayed on screens in the entrance area. When a visitor scans it with their phone, the form for contact tracing will be displayed and the customer can enter their personal data. This data will be stored in go~mus in a dedicated view for contact tracing. Accessing this view requires dedicated permissions. Participant data is presented to authorized users and can be deleted, anonymized, changed and exported.
go~mus + entry | Access control
Reliable access solutions are just as essential in museums as they are in all other visitor contexts. The requirements vary with size, concept and general attitude. Whether tickets are validated at the POS, staff validates tickets via visual inspection, an app is used for validating or a turnstile is set up, go~mus + entry enables you to do reliable access control.
go~mus can connect existing infrastructure or supply you with new hardware.
go~scanner
go~scanner is our Android based Scan-App. It communicates with your go~mus instance to validate tickets and booking confirmations. It can be used on smartphones as well as industry scanners.
go~scanner can validate 1D- (barcodes, e.g. Code39) and 2D-Codes (e.g. QR-Codea) as well as NFC chips on tickets and booking confirmations from paper and displays.
Smart phones can be a cheap entry into access control for your venue.
While mobile phones don’t have high performance imagers to read 1D- and 2D-Codes, when used under good lighting conditions scanning with the camera of your smart phone will do just fine.
It is usually difficult to restrict access to other apps on smart phones but that might be an advantage on less busy days.
Battery life can vary a lot and is usually not as good as with an industrial scanner but newer devices have high battery capacities and allow for a sufficiently long usage.
Wir liefern go~scanner auf Wunsch auch auf professionellen Industrie Scannern aus. Diese bieten einige Vorteile gegenüber Mobiltelefonen, sind aber in der Regel auch etwas teurer.
Industrie Scanner verfügen in der Regel über eine höhere Akku-Kapazität. Insbesondere bei langen Öffnungszeiten oder vielen Besuchern ist das ein großer Vorteil.
Imager in Industrie Scannern können 1D- und 2D Codes zuverlässiger und schneller von allen Medien (Papier, Bildschirme) lesen. Das ermöglicht schnellere Kontrolle und größeren Abstand zwischen Aufsicht und Besucher.
Die höhere Schutzklasse der Industrie Scanner garantiert besseren Schutz gegen Sturz, Staub und Wasser und sorgt so für längere Lebensdauer der Geräte.
Für Industrie Scanner ist Zubehör wie Ladeschalen, Mehrfach-Ladeschalen, ergonomische Griffe, Holster uvm. verfügbar.
Manche Museen setzen auf Vereinzelungsanlagen für die Zutrittskontrolle.
Wir können solche Systeme anbinden oder auf Wunsch auch gemeinsam mit einem Partner solche Systeme liefern. Wir arbeiten hier mit Systemen der Axess AG.
Häufig bietet sich ein Mittelweg an, bei dem das eigentliche Drehkreuz erhalten bleibt, aber der Scanner und die Logik darin sowie das Besucherdisplay getauscht werden.
In vielen Museen ist eine separate Ticketkontrolle nicht möglich oder erforderlich.
Für Tickets, die Online verkauft werden kann die Validierung mit einem an der Kasse angeschlossenen Scanner ermöglicht werden.
So können Tickets auch ohne zusätzlichen Personal- und Materialeinsatz zuverlässig und komfortabel kontrolliert und entwertet werden.
Egal ob separate Ticketkontrolle oder Kontrolle an der Kasse, häufig ist es sinnvoll, dass Tickets, die an der Kasse verkauft werden, direkt entwertet werden.
go~mus + entry zusammen mit go~mus + kasse ermöglicht genau das. Tickets werden beim Druck direkt entwertet, sodass diese Besucher nicht zusätzlich durch die Ticketkontrolle müssen.
Wir setzen auf allen Scannern ein professionelles Flottenmanagement-System oder auch Mobile Device Management System ein.
Dieses ermöglicht es uns Geräte schnell und zuverlässig zu updaten aber auch bei Problemen per Fernzugriff und Fernsteuerung helfen zu können.
go~mus + api | Integration
Use go~mus + api to integrate go~mus with existing systems.
For many tasks aside from daily educational work, specialized and proven tools exist. Be it CRM, CMS, newsletter tools or tools for feedback management. go~mus + api enables you to continue using these systems while not having to enter data twice or worry about synchronicity of data.
go~mus + api further enables you to integrate regional and national partners. Whether it’s resellers or affiliate partners, the integration of partners allows you to increase your reach and your visitor numbers.
Possible connections
go~mus + api allows you to connect regional and international resellers to your system. Whether as resellers or affiliate partners, resellers allow you to increase your reach, increase impulse buying and allow you to address markets and languages you might not be able to on your own.
Always keep in mind that resellers charge fees for their services and that sales via your own online shop are always more profitable.
Content management systems provide contents to websites and visitor control/guidance systems. Connecting a CMS to go~mus via the go~mus + api reduces redundant data maintenance and ensures consistent data being displayed.
go~mus + api provides an interface to connect the event calendar of your website to go~mus. This ensures that customers always get up to date information on what events take place and whether there are still seats available. It can also be used to link directly into the online shop to provide a means for booking/registering for the event.
Online catalogues from museum service agencies and other cross institutional providers can be connected using the gomus + api.
Customer data originating from the many sources an institution has, should ideally be managed in one central system, a CRM. go~mus provides an interface that allows you to connect your CRM. This allows you to properly keep track of customer data, orders, order values, customer lifetime values and other important metrics.
It should also be the foundation of your public procedure directory in regards to questions of GDPR and how long you keep which record.
go~mus + shop | Online shop
E-Commerce is no longer just a thing for large museums, museum associations and blockbuster exhibitions. It increases your museum’s reach and improves your accessibility and thus potentially increases your visitors.
Meanwhile it is the cheapest way to make sure your customers get what they are looking for.
It furthermore enables you to provide your offering to foreign language visitors with reasonable effort, since just as go~mus allows you to enter content in various languages, go~mus + shop allows you to display this content accordingly.
go~mus + shop enables your visitors to buy your tickets in the online shop.
Regular tickets (not time slot tickets) are usually valid for a specific day which the customer has to select.
The buying process is straight forward and consists of date selection and ticket selection. It can be displayed on consecutive pages or in a onepager layout.
With go~mus + shop you can also sell time slot tickets. Those allow your customers to enter the museum in the specified time slot.
The buying process for time slot tickets is slightly more complicated than for regular tickets, but this allows you to control the visitor flow as well demand through simple measures, such as:
- Reduced prices for less frequented time slots
- Increased prices for high demand time slots
- Limited access to certain visitor groups during specified hours (e.g. schools, elderly)
- Differentiate ticket quota per time slot to account for differences in time of stay
go~mus + shop also allows you to sell events, public tours and generally all offerings for individual visitors online.
This includes all offerings for which you create events with a specific duration and attendance limit and for which several visitors can book a number of seats. Popular examples are public tours, lectures and concerts.
The online shop provides a selection of events on the starting page as well as calendar widget to search events by date.
Looking at the details of an event the visitor will see a picture with caption, title, subtitle and description.
The visitor can then select the date and time of the event and the number of seats per category and add them to the shopping cart.
Most museums have a dedicated offering for groups and offer a variety of tours. With go~mus + shop you can offer these online directly to your visitors.
Much different to events, when offering touts online, there aren’t predefined events for which visitors can sign up but rather a scheme consisting of products, availabilities of rooms, staff and resources that define what offering is available at what time.
You control the availability of tours online through a variety of measures, including, opening hours, starting times, a pre sale time per product category and many more.
go~mus + pos | Cash register integration
The Point of Sale is and will remain the most important contact point for your visitors. To them, aside from friendly staff and reasonable prices, there is only one thing that counts: Speed. Reliability, the second most important factor, is not really noticed by customers, but of course essential for the museum.
go~mus is able to connect existing POS-Systems from the most common suppliers, thereby keeping investment low and adaption easy.
We work with Korona.pos from Combase.
Korona Cash registers from Combase AG and the go~mus visitor management software are seamlessly integrated. Every product in go~mus (tickets, events, group offerings, etc.) is connected to an article in Korona.retail. This ensures that all sales channels rely on the same article master data.
Every receipt for every order from every integrated sales channel is stored in the retail management system Korona.retail. Given the aforementioned article synchronisation this allows for very detailed reports in Korona.
Ticket quotas are managed in go~mus for all integrated sales channels (visitor service, online shop, POS, reseller). Tickets bought at the till via the “Fast Buttons” are always for the current time slot, be it the day or any given shorter timeframe. The presale feature also allows you to sell time slot tickets for future time slots at the cash register.