go~mus + reseller | OTA integration
There are proven connections to some well-known resellers. In the go~mus + api there is also a section with functions for connecting further resellers.
For connected resellers, go~mus provides you with various functions to facilitate the control, evaluation and billing of resellers.
Quota control
You can define percentages within existing ticket quotas that are to be available for resellers. Alternatively, you can define the ticket quotas in the form of a number for resellers.
Evaluation
go~mus enables you to analyze the sales of connected resellers in detail. A reseller report is available for this purpose. This evaluates sales per product and the abandonment and conversion rate.
This allows you to monitor and analyze visitor behavior on the reseller portals – and thus gain a better understanding of your customers and the performance of your sales channels.
Collective invoice
go~mus provides you with collective invoicing functions for invoicing resellers’ sales. This means that all orders for a month can be invoiced collectively. go~mus generates a collective invoice for you at the touch of a button.
go~mus + CRM | CRM and newsletter connection
Registration in the online shop
In order to turn as many visitors as possible into newsletter recipients, the aim must be to make it as easy as possible for visitors to register for newsletters. To this end, go~mus offers registration for all recipient groups transferred from the newsletter system in the online store during the registration process.
If visitors select one or more recipient groups, the newsletter system sends the double opt-in e-mail to the visitors in the next step. If they confirm the double opt-in, they are then registered newsletter recipients and can be regularly sent newsletters via the newsletter system.
Registration in the backend
Similar to registration in the online store, go~mus also offers registration for all recipient groups transferred from the newsletter system when creating new customer data records in the backend. Your team can ask visitors on the phone whether they are interested in receiving one or more newsletters. Here too, the newsletter system sends the double opt-in email to the visitors in the next step.
In the customer administration go~mus shows which customers have registered to receive newsletters.
Administration in the backend
go~mus + invite | Invitation management
Invitation dispatch
An essential component of the go~mus + invite add-on is the sending of personal invitations. This function makes it possible to send individually designed invitations directly from go~mus to potential participants to invite them to events.
Main features of the invitation mailing:
- Personalized invitations: Design invitations that are tailored to the specific event and the invited guest. Personalize each invitation to achieve a higher acceptance rate.
- Status monitoring: After sending, you can track the status of each invitation. You can see at a glance which invitations have been sent, who has accepted and who has declined. This makes it easier to plan and coordinate your company’s event.
- Efficient attendee management: Integration into the go~mus system means that all data is seamlessly synchronized. This not only facilitates the sending of invitations, but also the subsequent management of participants.
The invitation mailing effectively reaches the target group and increases participation in cultural events.
The functions for recording registrations ensure full control over registrations and a convenient registration experience for your guests.
Online registration
The online registration function offers the option of using individual forms to record participant data both in the booking processes via a widget on the website and in the backend.
The online registration link sent out with the invitation leads to a registration widget. This widget uses the widget functionality. The widget can be expanded to include additional fields for recording special features of the participants using the form module.
Main features of the advanced forms:
- Customizable forms: Organizers can now create widgets for recording participant data and add additional form fields. This allows specific information such as contact details or special needs to be entered in a targeted manner.
- Extended participant data: Individual fields in the registration widget can be used to accommodate additional participant requests, such as catering preferences.
- Easy integration: The widgets can be easily integrated into the booking process – whether on the museum website, with partners or on the intranet. This ensures user-friendly management of participant information.
Print templates for badges
Another useful function of the go~mus + invite add-on for events in museums is the creation of print templates for badges. An extensive set of predefined templates can be used or templates can be created as required. This function makes participant management much easier and ensures that everything runs smoothly on the day of the event.
Key features of the badge print templates:
- Professional appearance: Personalized badges with logos, names and event data create a welcoming feeling and convey professionalism, which strengthens the perception of the event.
- Support for networking: Individually designed badges make it easier for participants to network and promote exchange at the event.
- Efficient on-site printing: The badges can be printed directly on site, allowing for flexible changes at short notice and saving time.
The badges function of the go~mus + invite add-on is useful for cultural events of all kinds, from guided tours to large conferences, and helps to reduce the administrative burden while ensuring a high level of professionalism.
The on-site check-in and check-out function makes it easier to manage participants at events in museums. The attendance process is simplified, waiting times are reduced and the smooth running of events is guaranteed.
On-site check-in and check-out
Main functions and benefits:
- Quick check-in: Participants can be checked in immediately on arrival. This is done by scanning a QR code or via a list of participants on a tablet or smartphone. This speeds up on-site registration considerably.
- Efficient check-out: The check-out process is also simplified. Attendees are logged out quickly and easily when they leave the event, which enables accurate tracking of attendance times.
- Real-time attendee management: Event organizers receive a real-time overview of the number of guests present. This facilitates room and resource planning and increases safety at the event.
- Improved attendee experience: By minimizing waiting times at entry and exit, the overall attendee experience is significantly improved. A quick and straightforward process contributes to a positive first impression and promotes a pleasant event atmosphere.
- On-demand badge printing: Badges can be printed directly on site and on demand. This means that even participants registered at short notice or changes can be easily taken into account, increasing flexibility and efficiency in event management.
Simple on-site check-in and check-out not only makes every event more efficient, but also more enjoyable for everyone involved.
Contact management
Contact management is specially designed to optimize the management of customer data in museums. The proprietary contact management makes it possible to intelligently group and manage multiple customer data records – from store accounts and guest orders to widget customers.
Core functions of own contact management:
- Automatic merging of contacts: Customer records are automatically merged based on email address. This applies to guest customers, widget customers, store accounts and backend customers, which avoids duplicates and simplifies data maintenance.
- Manual assignment: In addition to automatic merging, the system offers the option of manually assigning customers to a contact. This allows flexible handling of customer data that goes beyond automatic recognition.
- Standardized contact data records: A customer data record (Customer) is always assigned to exactly one contact (Contact), while a contact can comprise no or several customer data records. This structure ensures clarity and efficiency in CRM.
- Viewing rights based on museum affiliation: Contacts are assigned a museum affiliation, which means that contacts are only visible if they contain at least one customer who is assigned to the same museum or museums to which the viewing user belongs.
Why is this function important?
The dedicated contact management in go~mus + invite addresses the need for basic CRM functionality within the system. The ability to send reminders, merge visitor or guest records and manage a points system and vouchers across multiple accounts forms the basis for improved guest and visitor retention and management. This feature is particularly valuable for museums that do not want to or cannot implement extensive CRM systems such as Salesforce and offers an effective, low-cost solution.
go~mus + forms | Request forms
Entries made by your visitors in the forms are recorded in go~mus as requests. Here go~mus distinguishes between the request types “General request”, “Accreditation request” and “Booking request”. For booking requests, go~mus offers a partially automated request process. Group splitting and program planners make it possible to quickly and efficiently convert a non-binding request into a binding order.
Inquiries
The Add-on forms is used, among other things, to automatically record any inquiries using an inquiry form that is integrated into your website.
go~mus offers you predefined form modules for recording inquiries. These are form construction kits for “General inquiries”, “Booking inquiries”, “Accreditation inquiries” or “Attendance documentation”. These specific options for creating forms were explicitly developed to record user input in a targeted and sorted manner and to reduce the administrative effort for the respective request. Depending on the type of request, the respective form offers corresponding input fields. This means that the person making the inquiry does not have to describe their request in a complicated manner, but is simply guided through the specific form per se. The data entered is automatically forwarded to the relevant request instance (“Booking request”, “Accreditation request”, “General requests” or “Attendance documentation”) in your system and processed there accordingly. With the automated pre-selection, processing and forwarding of data to your go~mus instance, you can significantly simplify your data processing procedures.
Form editor
The form editor allows you to design forms individually according to a simple modular principle and integrate them into an existing website. You can use various field types, which are simply dragged and dropped into the designated form area. A form can contain any number of fields for which different properties can be set.
go~mus + api | Integrations | EN
With the help of go~mus + api, cash register systems, online stores, ticket reseller platforms, CMS, CRM, ERP, access controls, video counting systems, visitor guidance systems, digital posters or media guides, apps and much more can be connected to your go~mus visitor management system.
Centralize and simplify the administration of your museum with go~mus + api and think digital.
CMS (Content Management Systeme)
CMS (content management systems) are connected via the Public API. The connection of your CMS is used in particular for the centralized operation of your websites, but also your event calendars, media guides and other museum apps. The centralization of all content and data eliminates redundant and therefore error-prone and time-consuming content maintenance in multiple systems.
Examples of applications for the gomu~mus Public API include event calendars on museum websites and museum apps such as Guidepilot and Kuldig.
Points of sale
The Cashpoint API enables cash register systems and other points of sale to be connected to your go~mus visitor management system. Item master data, receipt data and quota information are exchanged live bidirectionally between the systems.
The Cashpoint API avoids separate and costly implementation processes of the POS system into the visitor management system. The connection automatically accesses the required data from the visitor management system so that orders for tickets, events or tour bookings can be made directly. Global booking lists can also be accessed, for example. Individual bookings for the day’s events can thus be easily mapped and monitored in the POS system
One of the most prominent examples here is the connection to the corona POS system of our partner Combase AG.
Reseller
The reseller API makes it possible to connect any regional and national sales partner companies and tourism providers to your go~mus instance. This allows you to increase your reach and visitor numbers.
Resellers have live access to the quotas defined for them and can only sell what is intended for this sales channel. Resellers receive specific ticket numbers via the interface and can print these as a barcode or QR code on the tickets so that they can be validated with existing ticket scanners.
This allows you to reach new target groups, increase awareness of exhibitions and scale your online sales.
Access control systems
The Entry API makes it possible to connect existing access control systems. Both existing hand scanners and turnstiles can be connected using the go~mus + api.
This reduces your investment volume and makes it easier for your team to get used to the system.
One example is our connection to the access control systems of Axess AG. Here, go~mus + api was used to connect turnstiles and other separation systems of a proven company to the system.
Another practical example is the connection of the Entry API with the ELZApp of our partner company München Ticket GmbH.
CRM systems (Customer Relationship Management)
The Customer API enables the GDPR-compliant exchange of customer data. It is designed to connect systems that are used to manage customer data (CRM). This means that customer data created in go~mus is automatically transferred to the CRM.
Such a connection ensures that customer data is synchronized between your systems. A good bidirectional connection ensures that GDPR-relevant aspects can be taken into account with less effort.
Examples of customer API connections are the connection to the Salesforce Marketing Cloud or the Munich app.
The go~mus API has been kept up to date for years by our competent and industry-savvy team of developers and is continuously adapted to specific developments in the museum and cultural sector. Technologically, we rely on the highest quality standard with compatible and tried-and-tested JSON-REST APIs. The API documentation is publicly accessible.
go~mus + entry | Access control
Ticket scanner on smartphones
Smart phones can be a cheap entry into access control for your venue.
While mobile phones don’t have high performance imagers to read 1D- and 2D-Codes, when used under good lighting conditions scanning with the camera of your smart phone will do just fine.
It is usually difficult to restrict access to other apps on smart phones but that might be an advantage on less busy days.
Battery life can vary a lot and is usually not as good as with an industrial scanner but newer devices have high battery capacities and allow for a sufficiently long usage.
Ticket scanner on industrial scanners
We also supply go~scanners on professional industrial scanners on request. These offer some advantages over cell phones, but are usually a little more expensive.
Industrial scanners usually have a higher battery capacity. This is a great advantage, especially for long opening hours or many visitors.
Imagers in industrial scanners can read 1D and 2D codes more reliably and faster from all media (paper, screens). This enables faster checks and greater distance between supervisors and visitors.
The higher protection class of industrial scanners guarantees better protection against drops, dust and water, thus ensuring a longer service life for the devices.
Accessories such as charging cradles, multiple charging cradles, ergonomic handles, holsters and much more are available for industrial scanners.
Connection of turnstiles
Some museums rely on individualization systems for access control.
We can connect such systems or, if required, supply them together with a partner. We work with systems from Axess AG.
A middle way is often the best option, where the actual turnstile is retained, but the scanner and the logic in it as well as the visitor display are replaced.
Ticket control at the cash desk
In many museums, a separate ticket check is not possible or necessary.
For tickets that are sold online, validation can be made possible with a scanner connected to the cash desk.
This allows tickets to be checked and validated reliably and conveniently without the need for additional staff or materials.
Ticket validation when printing at the cash desk
Whether separate ticket control or control at the cash desk, it often makes sense for tickets sold at the cash desk to be validated directly.
go~mus + entry together with go~mus + cash desk enables exactly that. Tickets are validated directly when they are printed so that visitors do not have to go through ticket control.
Support via professional fleet management
We use a professional fleet management system or mobile device management system on all scanners.
This enables us to update devices quickly and reliably, but also to help with problems via remote access and remote control.
go~mus + shop | Online shop
E-Commerce is no longer just a thing for large museums, museum associations and blockbuster exhibitions. It increases your museum’s reach and improves your accessibility and thus potentially increases your visitors.
Meanwhile it is the cheapest way to make sure your customers get what they are looking for.
It furthermore enables you to provide your offering to foreign language visitors with reasonable effort, since just as go~mus allows you to enter content in various languages, go~mus + shop allows you to display this content accordingly.
Tickets
go~mus + shop enables your visitors to buy your tickets in the online shop.
Regular tickets (not time slot tickets) are usually valid for a specific day which the customer has to select.
The buying process is straight forward and consists of date selection and ticket selection. It can be displayed on consecutive pages or in a onepager layout.
Time slot tickets
With go~mus + shop you can also sell time slot tickets. Those allow your customers to enter the museum in the specified time slot.
The buying process for time slot tickets is slightly more complicated than for regular tickets, but this allows you to control the visitor flow as well demand through simple measures, such as:
- Reduced prices for less frequented time slots
- Increased prices for high demand time slots
- Limited access to certain visitor groups during specified hours (e.g. schools, elderly)
- Differentiate ticket quota per time slot to account for differences in time of stay
Events and public tours
go~mus + shop also allows you to sell events, public tours and generally all offerings for individual visitors online.
This includes all offerings for which you create events with a specific duration and attendance limit and for which several visitors can book a number of seats. Popular examples are public tours, lectures and concerts.
The online shop provides a selection of events on the starting page as well as calendar widget to search events by date.
Looking at the details of an event the visitor will see a picture with caption, title, subtitle and description.
The visitor can then select the date and time of the event and the number of seats per category and add them to the shopping cart.
Groups and tours
Most museums have a dedicated offering for groups and offer a variety of tours. With go~mus + shop you can offer these online directly to your visitors.
Much different to events, when offering touts online, there aren’t predefined events for which visitors can sign up but rather a scheme consisting of products, availabilities of rooms, staff and resources that define what offering is available at what time.
You control the availability of tours online through a variety of measures, including, opening hours, starting times, a pre sale time per product category and many more.
go~mus + pos | Cash register integration
The Point of Sale is and will remain the most important contact point for your visitors. To them, aside from friendly staff and reasonable prices, there is only one thing that counts: Speed. Reliability, the second most important factor, is not really noticed by customers, but of course essential for the museum.
go~mus is able to connect existing POS-Systems from the most common suppliers, thereby keeping investment low and adaption easy.
We work with Korona.pos from Combase.
Article synchronisation
Korona Cash registers from Combase AG and the go~mus visitor management software are seamlessly integrated. Every product in go~mus (tickets, events, group offerings, etc.) is connected to an article in Korona.retail. This ensures that all sales channels rely on the same article master data.
Receipt reconciliation
Every receipt for every order from every integrated sales channel is stored in the retail management system Korona.retail. Given the aforementioned article synchronisation this allows for very detailed reports in Korona.
Quota reconciliation
Ticket quotas are managed in go~mus for all integrated sales channels (visitor service, online shop, POS, reseller). Tickets bought at the till via the “Fast Buttons” are always for the current time slot, be it the day or any given shorter timeframe. The presale feature also allows you to sell time slot tickets for future time slots at the cash register.
