go~mus + Newsletter
Integration of your newsletter system.
Turn your visitors into newsletter recipients.
With the go~mus + newsletter add-on you can integrate external newsletter systems to your museum and optimize and automate your workflow. We have created an extensive and legally compliant integration of the widely used newsletter service Brevo (formerly SendinBlue or Newsletter2Go). The integration of other services is possible, but must be checked in each individual case.
Many processes are automated and the effort for newsletter management is minimized.
Functions
In order to turn as many visitors as possible into newsletter recipients, the goal must be to make it as easy as possible for visitors to register for newsletters. For this purpose, go~mus offers registration in the online shop for all recipient groups transferred from the newsletter system.
If visitors select one or more recipient groups, the newsletter system sends the double opt-in e-mail to the visitors in the next step. If they confirm the double opt-in, they are registered newsletter recipients to whom newsletters can be sent regularly via the newsletter system.
Analogous to the registration in the online shop, go~mus also offers registration for all recipient groups transferred from the newsletter system when creating new customer records in the backend. Your team can ask the visitors on the phone if there is interest in receiving one or more newsletters. Also here, the newsletter system sends the double opt-in email to the visitors in the next step.
In the customer management go~mus shows which customers have registered to receive newsletters.
