Use go~mus + api to integrate go~mus with existing systems.
For many tasks aside from daily educational work, specialized and proven tools exist. Be it CRM, CMS, newsletter tools or tools for feedback management. go~mus + api enables you to continue using these systems while not having to enter data twice or worry about synchronicity of data.
go~mus + api further enables you to integrate regional and national partners. Whether it’s resellers or affiliate partners, the integration of partners allows you to increase your reach and your visitor numbers.
Possible connections
go~mus + api allows you to connect regional and international resellers to your system. Whether as resellers or affiliate partners, resellers allow you to increase your reach, increase impulse buying and allow you to address markets and languages you might not be able to on your own.
Always keep in mind that resellers charge fees for their services and that sales via your own online shop are always more profitable.
Content management systems provide contents to websites and visitor control/guidance systems. Connecting a CMS to go~mus via the go~mus + api reduces redundant data maintenance and ensures consistent data being displayed.
go~mus + api provides an interface to connect the event calendar of your website to go~mus. This ensures that customers always get up to date information on what events take place and whether there are still seats available. It can also be used to link directly into the online shop to provide a means for booking/registering for the event.
Online catalogues from museum service agencies and other cross institutional providers can be connected using the gomus + api.
Customer data originating from the many sources an institution has, should ideally be managed in one central system, a CRM. go~mus provides an interface that allows you to connect your CRM. This allows you to properly keep track of customer data, orders, order values, customer lifetime values and other important metrics.
It should also be the foundation of your public procedure directory in regards to questions of GDPR and how long you keep which record.
