Registration in the online shop
In order to turn as many visitors as possible into newsletter recipients, the aim must be to make it as easy as possible for visitors to register for newsletters. To this end, go~mus offers registration for all recipient groups transferred from the newsletter system in the online store during the registration process.
If visitors select one or more recipient groups, the newsletter system sends the double opt-in e-mail to the visitors in the next step. If they confirm the double opt-in, they are then registered newsletter recipients and can be regularly sent newsletters via the newsletter system.
Registration in the backend
Similar to registration in the online store, go~mus also offers registration for all recipient groups transferred from the newsletter system when creating new customer data records in the backend. Your team can ask visitors on the phone whether they are interested in receiving one or more newsletters. Here too, the newsletter system sends the double opt-in email to the visitors in the next step.
In the customer administration go~mus shows which customers have registered to receive newsletters.
Administration in the backend
