Advanced module - Forms

Creation and management of forms for customer requests and contact tracing

The forms module offers a full fledged forms generator which allows users to create individual forms. go~mus provides these forms as iframe so that they can easily be integrated into the website. The forms can be used to provide customers with a channel for general inquiries, booking requests as well as entering their personal information in the context of contact tracing.

Features

Many institutions provide contact forms on their website to allow their customer to inquire about any given information directly via the website without having to publish an e-mail-address.

There are dedicated services for such contact forms, such as Wufoo and others.

The forms module allows you to create individual forms via drag&drop. These forms are provided by go~mus as iFrame and can easily be integrated into your website

Inquiries made with these forms create customer requests in go~mus that can be handled accordingly directly on go~mus.

go~mus +shop allows you to sell tickets, group tours and events online.

Sometimes it might not be desirable to allow customers to purchase certain products. This can be the case, when these products require certain scarce resources such as certain rooms or dedicated guides.

For larger groups using the online-shop might also not be ideal, as the shop is made to sell certain products for one group for a certain time, but not for finding available slots for several groups or complex programs consisting of several products.

To enable customers to inquire about such products and programs without having to transfer lengthy e-mails into go~mus manually we offer forms for booking inquiries.

Inquiries made via these forms are captured as booking requests in go~mus and can be handled using group splitting and the program planner. When customers accept the resulting proposed program, its elements can be transferred from the non-binding inquiry into one or several binding orders. More about this in Advanced Module – Requests.

In addition to general inquiries and booking requests go~mus also enables you to provide forms for accreditation to certain customer categories or institutions.

This is relevant because go~mus allows you to price products with a fee table based on customer category and product category. For a teacher to be able to buy a group tour online at the correct price, this customer needs to belong to the relevant customer category. Since belonging to a certain customer category can result in reduced prices, customers can obviously not simply select their customer category..

Accreditation forms hence allow customers to request accreditation to certain customer categories or institutions.

GDPR compliant handling of personal data of participants was already important before SARS-Cov2 and go~mus provided meaningful functionality in that regard. With Covid and the obligation to capture personal data of all visitors this importance has further increased.

go~mus separates customer data and participant data categorically.

The museum as responsible entity in the sense of GDPR may only keep personal data of data subjects as long as justifiable in their GDPR records of data processing activities. Customer data, at least in Germany, is further subject to GOBD (Principles for properly maintaining, keeping and storing books, records and documents in electronic form and for data access, as provided by the German tax authorities). The museum is hence compelled to keep that data for 10 years. Personal data of participants is not covered by these principles and can hence be deleted after a reasonable time.

Customers also aren’t always participants, even if they book just one ticket, therefore just capturing the customers data might not fulfill your obligations.

The forms module allows you to create forms for capturing participant data. These forms can have a context, e.g. an event or an exhibition, allowing you to deliberately trace participants of certain contexts. The forms are provided by go~mus as iFrame and QR-Code. The iFrame allows you integrate the form on any given page of your website. The QR-Code can be printed on posters or displayed on screens in the entrance area. When a visitor scans it with their phone, the form for contact tracing will be displayed and the customer can enter their personal data. This data will be stored in go~mus in a dedicated view for contact tracing. Accessing this view requires dedicated permissions. Participant data is presented to authorized users and can be deleted, anonymized, changed and exported.